The term “creative disruption” has been used for more than a decade to describe the intentional creation of a business challenge that requires adaptation and adjustment and then achieving breakthroughs before competitors can make the same change. This is like creating your own “cutting edge” business practice. Some higher education leaders are using the term to describe their pandemic-generated response to education delivery.
Historically dependent on campus bricks-and-mortar to stage the undergraduate experience, the in-person delivery model was preserved despite credible online options that appeal to students seeking less costly learning without the campus experience. Faculty members who previously shunned the virtual classroom are no longer able to avoid learning new delivery methods.
For some resource-constrained campuses, the prospect of stepping away from costly on-campus teaching, living, dining and recreational facilities is a tempting opportunity to embrace creative disruption. Remember that HR professionals are invaluable partners in the development and execution of strategies to achieve the massive culture changes that are emerging from this transformation.
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